Yesterday's (19th of May) session at Wall Street was a much anticipated one. It was the day LinkedIn, dubbed the 'professional social network' went public. Initially valued at 43.5$ per title, which would have roughly added to a $4.1 billion valuation, it was already a high enough price for some. But the demand for the stock was overwhelming and it astonishingly skyrocketed during its first session, reaching a peak of +160% during the day, to finally end the session at almost +110%. That left LinkedIn valued at 94.25$ per share (
NYSE:LNKD), or if you prefer it, a total market cap of $8.91 billion!
The behavior of the LinkedIn stock on its first session ever shows a renewed appetite for tech companies, which is good for the market, but honestly I find it to be a quite unrealistic performance. It says more about traders looking for some lonesome bulls in the middle of the last week's reigning uncertainty, than about the real short-term prospection of the company. But do not let the stock price fool you into thinking LinkedIn is a one-day flower, its future looks bright, with a first quarter 2011 revenue of $94 million, more than doubling the same period of 2010 ($44.7 million), and having surpassed the 100 million registered users milestone.
LinkedIn has shown that social networks can truly be monetized, something Facebook and Twitter have been unable to do, and the main reason why both of them are not still publicly traded. Although you can count on them going public in a not-so-far away future...
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LinkedIn (LNKD) graph from 1st day on NYSE. Credit: Google Finance |
They say knowledge is power, and there is no doubt that social networks have an enormous wealth in the form of personal information and other data, but there is no direct formula to turn this knowledge into money. LinkedIn, thanks to its professional incline, seems to have found the magic formula and just so you know it is the following: 33% revenue comes from advertising, 21% comes from selling premium subscriptions and the rest comes from services to companies and headhunters.
My doubts do not come from LinkedIn's future, but from the reaction of the market to its IPO and the precedent it creates given the late eagerness to invest in internet firms like Twitter, Groupon, Baidu, Yandex, Facebook... regardless of them being viable companies economically or not.